When to engage us
Earned media is one part of a comprehensive marketing strategy and timing is key.
what makes you
different
and the difference you make
Public relations for
Tech | B2B | Professional Services
Power of the Press
Good things happen when great companies with compelling stories are featured in the media.
You earned it.
Earned media — when a news outlet covers an organization simply because it’s noteworthy — both widens an organization’s reach and enriches its relationships. We generate and shape this type of coverage on behalf of our clients.
Companies are typically most comfortable with marketing channels they own such as their website and social media. But overage in objective third-party media outlets confers a level of trust far beyond paid and owned media.
publishing
By contributing to outlets that matter to key stakeholders, our clients highlight their expertise. We collaborate on impactful content in a customized and efficient process for each client.
Interviews
In interviews with journalists, our clients help contextualize news from their field and show that their organization is at the forefront of pivotal conversations.
Features
Remarkable organizations are often so busy doing great things they don’t fully leverage milestones and successes in the media. We ensure that the newsworthy accomplishments of our clients make the news.
“…we finally struck gold with Theirsay”
“After firing two different PR firms, we finally struck gold with Theirsay. Within the first 60 days, they got 10 steps ahead of us and showed us what scalable/repeatable PR looks like. They continually come up with new PR channels that we did not know were possible. Best of all, we forget they are consultants because they are so integrated with the team and continue to unlock new PR avenues. Theirsay immediately helped us reach a larger audience of potential customers than ever before and simultaneously obtained key story types that helped bolster our valuation during a recent investment round.”
- The Dyrt CEO Kevin Long
Theirsay News
Theirsay recognized at 2024 Anvil Awards
The Public Relations Society of America (PRSA) honored Theirsay at the 2024 Anvil Awards, which “set the standard for industry excellence.”
Theirsay recognized at 2023 mercury awards
Theirsay received two awards for excellence in public relations at PRSA CT’s annual Mercury Awards.
Jason Simms named to HBJ 40 Under Forty list
Theirsay principal Jason Simms was named to the 2022 HBJ 40 Under Forty List of Connecticut business leaders.
